Framing Global Racism Locally: Agenda-Setting of GeorgeFloyd’s Death in Indonesia’s Analisa Daily
DOI:
https://doi.org/10.26811/peuradeun.v14i1.2035Keywords:
Agenda-Setting, Global Racism, Analisa Daily, Media FramingAbstract
This study examined how global racial injustice was constructed and prioritized within local media through agenda-setting mechanisms, focusing on Analisa Daily’s coverage of George Floyd’s death in the United States. Drawing on Agenda-Setting Media Theory, particularly the unification of agenda approach, the study employed a qualitative interpretive content analysis of international news reports published in Analisa Daily between June 2 and 23, 2020. The findings revealed that the newspaper sets a coherent agenda on racism by consistently foregrounding structural–historical continuity, political–ideological contradiction, and discursive–global framing. Rather than portraying racism as an isolated incident, Analisa Daily constructed it as a systemic problem embedded in institutional history, electoral politics, and transnational legitimacy struggles. The study further demonstrated that Indonesian print media did not merely replicate Western news agendas but actively aligned, reframed, and evaluated global racial narratives through selective emphasis and normative interpretation. By empirically showing how global racial injustice was localized and unified within a Global South media context, this research advanced agenda-setting scholarship beyond issue salience toward transnational meaning-making and legitimacy contestation. The findings underscore the role of local media as active mediators in shaping global human rights discourse rather than passive recipients of dominant Western narratives.
References
Abowitz, K. K. (2023). Populism, Legitimacy, And State-Sponsored Schooling. Teoria de La Educacion, 2(1), 112–130. https://doi.org/10.14201/teri.31000
Akmal, A. M., Mundzir, C., Asti, M. J., Abbas, R., & Mustafa, Z. (2024). Legal Solutions for Domestic Violence in Unregistered Marriages in Indonesia: Integrating Maqāṣid al-sharī’ah. El-Usrah: Jurnal Hukum Keluarga, 7(2), 768–788. https://doi.org/10.22373/ujhk.v7i2.25971
Al-Hindawi, F., & Yousif, I. (2023). A Pragmatic Representation of Racist Sarcasm in Trump’s Announcement Speech. Kufa Journal of Arts, 1(2), 100–123. https://doi.org/10.36317/kaj/2023/v1.i55.11210
Almakaty, S. S. (2025). Agenda Setting Theory in the Digital Media Age: A Comprehensive and Critical Literature Review. In Future Technology (pp. 94–119). https://doi.org/10.55670/fpll.futech.4.2.6
Ayers, J. W., Althouse, B. M., Poliak, A., Leas, E. C., Nobles, A. L., Dredze, M., & Smith, D. (2020). Quantifying Public Interest in Police Reforms by Mining Internet Search Data following George Floyd’s Death. Journal of Medical Internet Research, 1(3), 99–119. https://doi.org/10.2196/22574
Basseches, J. A., Bromley-Trujillo, R., Boykoff, M. T., Culhane, T., Hall, G., Healy, N., Hess, D. J., Hsu, D., Krause, R. M., Prechel, H., Roberts, J. T., & Stephens, J. C. (2022). Climate policy conflict in the U.S. states: a critical review and way forward. In Climatic Change (pp. 190–210). https://doi.org/10.1007/s10584-022-03319-w
Campbell, L. (2025). Agenda-Setting for Education Reform: The Case of the Vision Statement for the Future of Scottish Education. Oxford Review of Education, 2(2), 90–120. https://doi.org/10.1080/03054985.2023.2292638
Campos, L. A., Lima, M., & Delphino, G. (2024). As Transformações do Racismo Estrutural: Entrevista Com Eduardo Bonilla-Silva. Tempo Social, 2(2), 33–48. https://doi.org/10.11606/0103-2070.ts.2024.224234
Choiri, M., & Ardyansyah, F. (2024). The Politics of Waqf Practice in Pesantren Kyai Families in Bangkalan Madura, Indonesia. El-Usrah, 7(1), 272–293. https://doi.org/10.22373/ujhk.v7i1.22186
Chou, F., Black, T., Huang, C., Yan, M., & Li, J. (2025). A Case Study of Developing a Narrative Group Intervention to Address the Impact of Anti-Asian Racism. International Journal of Group Psychotherapy, 2(4), 115–139. https://doi.org/10.1080/00207284.2025.2461004
Collier-Spruel, L., Ryan, A. M., & Kuang, S. (2025). Performative Gesture or Genuinely Supportive? Workplace Responses to the 2020 Racial Injustice Movement. Public Relations Review, 1(2), 99–126. https://doi.org/10.1016/j.pubrev.2025.102561
Dawood, S. (2024). Islamic Law and Gender Equality: Challenges and Reforms in Sri Lanka’s Muslim Marriage and Divorce Act. Journal of Islamic Law, 5(2), 288–305. https://doi.org/10.24260/jil.v5i2.2833
Diez-Gracia, A., Sánchez-García, P., & Martín-Román, J. (2023). Polarisation and Emotional Discourse in the Political Agenda on Twitter: Disintermediation and Engagement in Electoral Campaigns. Icono14, 1(1), 43–56. https://doi.org/10.7195/ri14.v21i1.1922
Fahmi, M., Djawas, M., Sumardi, D., & Husna, A. (2024). Islamic Jurisprudence and Local Wisdom in the Humanitarian Protection of Rohingya Refugees by Acehnese Figures. El-Mashlahah, 14(2), 323–342. https://doi.org/10.23971/el-mashlahah.v14i2.8958
Gasper, R., & Wittinghofer, F. (2020). The Ras Switch in Structural and Historical Perspective. Biological Chemistry (pp. 111–130). https://doi.org/10.1515/hsz-2019-0330
Gomez, V., & Perez Huber, L. (2019). Examining Racist Nativist Microagressions on DACAmented College Students in the Trump Era. California Journal of Politics and Policy, 1(2), 223–241. https://doi.org/10.5070/p2cjpp11243089
Hakim, P. R. N., Abdullah, I., Musfiroh, M. R., Sintang, S., & Razick, A. S. (2025). Contesting Sharia and Human Rights in the Digital Sphere: Media Representations of the Caning Controversy under the Qanun Jinayat in Aceh. Journal of Islamic Law, 6(2), 206–235. https://doi.org/10.24260/jil.v6i2.3600
Hamid, A., Ritonga, R., Siregar, R. A. S., Akhyar, A., & Nasution, S. (2024). Legal Ramifications of Unregistered Divorce in the Religious Court within the Mandailing Natal Community. El-Usrah, 7(1), 427–443. https://doi.org/10.22373/ujhk.v7i1.12598
Hayek, L. (2024). Media Framing of Government Crisis Communication During Covid‐19. Media and Communication, 2(1), 226–233. https://doi.org/10.17645/mac.7774
Jaelani, A. K., Rabbani, A., & Hayat, M. J. (2024). Land Reform Policy in Determining Abandoned Land for Halal Tourism Destination Management Based on Fiqh Siyasah. El-Mashlahah, 14(1), 211–238. https://doi.org/10.23971/el-mashlahah.v14i1.8051
Kaske, E. A., Cramer, S. W., Pena Pino, I., Do, T. H., Ladd, B. M., Sturtevant, D. T., Ahmadi, A., Taha, B., Freeman, D., Wu, J. T., Cunningham, B. A., Hardeman, R. R., Satin, D. J., & Darrow, D. P. (2021). Injuries from Less-Lethal Weapons during the George Floyd Protests in Minneapolis. New England Journal of Medicine, 1(1), 30–51. https://doi.org/10.1056/nejmc2032052
Kirkosová, K. (2024). “They Are Unpredictable Junkies and Criminals”: George Floyd’s Death and the BLM Movement in Czech User Discussions. Social Semiotics, 221–249. https://doi.org/10.1080/10350330.2024.2430975
Makinara, I.K., A. Rani, F., Idami, Z., & Rinaldi, Y. (2025). Negotiating Sharia and Power: Political Dynamics behind the Drafting of the Qanun on Ahwal Al-Syakhsiyyah in Aceh. Samarah: Jurnal Hukum Keluarga Dan Hukum Islam, 9(2), 1154-1172. https://jurnal.ar-raniry.ac.id/index.php/samarah/article/view/19001
McIntosh, D. L., & Pasco, M. C. (2024). Unpacking the Social Construction of Blame: A Qualitative Exploration of Race, Place, and Victimhood in the Aftermath of George Floyd’s Death. Journal of Community and Applied Social Psychology, 1(2), 434–461. https://doi.org/10.1002/casp.2885
Merritt, D. (2021). George Floyd’s Death and COVID-19: Inflection Points in the Anthropocene Era? Journal of Analytical Psychology, 1(2), 45–66. https://doi.org/10.1111/1468-5922.12675
O’brien, P. E., Bakarich, K. M., & Baranek, D. (2023). The Current State and Future Implications of Environmental, Social, and Governance Assurance. Current Issues in Auditing. https://doi.org/10.2308/CIIA-2022-012
Pelz, J. S., Ku, N., Meyers, M. A., & Vargas-Gonzalez, L. R. (2021). Additive Manufacturing of Structural Ceramics: A Historical Perspective. In Journal of Materials Research and Technology (pp. 212–234). https://doi.org/10.1016/j.jmrt.2021.07.155
Peslak, A., & Menon, P. (2024). Leveraging Market Basket Analysis for Enhanced Understanding of Social Media Platform Usage. Issues in Information Systems. https://doi.org/10.48009/2_iis_2024_129
Qiu, Y., & Li, J. (2023). A Contrastive Critical Analysis of George Floyd’s Death in China Daily and The New York Times. British Journal of English Language Linguistics, 1(2), 76–89. https://doi.org/10.37745/bjel.2013/vol11n27994
Rolón-Dow, R., & de Novais, J. (2024). Racialized Emotions as Maps and Compasses for Students of Color Navigating a Predominantly White University. Educational Studies - AESA. https://doi.org/10.1080/00131946.2024.2319158
Rossiter, E. L. (2022). Measuring Agenda Setting in Interactive Political Communication. American Journal of Political Science, 2(3), 112–156. https://doi.org/10.1111/ajps.12653
Schmidt, V. A. (2025). Populist Agenda-Setting: Shaping the Narrative, Framing the Debate, Captivating the ‘People’, Upending the Mainstream, Capturing Power. Journal of European Public Policy, 2(2), 65–77. https://doi.org/10.1080/13501763.2023.2289596
Shi, J., & Wang, H. (2023). Examining the Intermedia Agenda Setting Effects amid the Changsheng Vaccine Crisis: A Computational Approach. International Journal of Environmental Research and Public Health, 2(3), 72–90. https://doi.org/10.3390/ijerph20054052
Simien, E. M., & Wallace, S. J. (2022). Disproportionate Service: Considering the Impacts of George Floyd’s Death and the Coronavirus Pandemic for Women Academics and Faculty of Color. PS - Political Science and Politics, 2(3), 145–161. https://doi.org/10.1017/S1049096522000580
Sofiani, T., Kamalludin, I., & Abdullah, R. (2024). Violence Against Women in Pre-Marital Relationships: The Ngemblok Tradition among the Muslim Community in Rembang. Journal of Islamic Law, 5(2), 147–169. https://doi.org/10.24260/jil.v5i2.2680
Stern, S., Livan, G., & Smith, R. E. (2020). A Network Perspective on Intermedia Agenda-Setting. Applied Network Science, 2(3), 89–100. https://doi.org/10.1007/s41109-020-00272-4
Toosi, N. R., Layous, K., & Reevy, G. M. (2021). Recognizing racism in George Floyd’s death. Analyses of Social Issues and Public Policy, 2(2), 55–78. https://doi.org/10.1111/asap.12282
Vlahos, N., Bua, A., & Gagnon, J. P. (2024). How to Democratize the Economy Combining Democratic Theory and Critical Political Economy. Democratic Theory, 3(3), 123–150. https://doi.org/10.3167/dt.2024.110101
Wahdini, M., Jubba, H., & Kamsi, K. (2025). Ecological Legal Politics in Indonesia: The Critique within Muhammadiyah’s Fiqh during the Reformation Era. Samarah: Jurnal Hukum Keluarga Dan Hukum Islam, 9(1), 454-474. https://doi.org/10.22373/sjhk.v9i1.27609
Yang, X., Chen, B. C., Maity, M., & Ferrara, E. (2016). Social Politics: Agenda setting and Political Communication on Social Media. Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 111–142. https://doi.org/10.1007/978-3-319-47880-7_20
Yuliar Pranantha, A., Rahmat Hidayat, D., & Kurnia Wirakusumah, T. (2023). Transformation of Local Print Media in the Era of Disruption to Maintain Business Continuity. Edunity Kajian Ilmu Sosial Dan Pendidikan, 1(1), 112–141. https://doi.org/10.57096/edunity.v2i12.205
Zada, K., Arsadani, Q., Saepullah, S., & Sugito, M. S. (2023). Sharia and Monarchs in Southeast Asia: Political Legitimation in Brunei Darussalam. Samarah: Jurnal Hukum Keluarga Dan Hukum Islam, 7(3), 1827. https://doi.org/10.22373/sjhk.v7i3.17736
Zainal, S., Ilham, I., Fakhrurrazi, F., Arifin, A., & Aulia, F. (2024). Conflict Resolution in Aceh: A Sociological Study of Ecological Sustainability and Palm Oil. Samarah: Jurnal Hukum Keluarga Dan Hukum Islam, 8(3), 1928–1947. https://doi.org/10.22373/sjhk.v8i3.21069
Zhang, M., Qi, X., Liu, X., & Zhang, K. (2024). Who Leads? Who Follows? Exploring Agenda Setting by Media, Social Bots and Public in the Discussion of the 2022 South Korean Presidential Election. SAGE Open, 1(2), 332–354. https://doi.org/10.1177/21582440241248891
Published
Issue
Section
License
Copyright (c) 2026 Abdul Rani Usman, Azman Sulaiman, Julianto Saleh, Fachrur Rizha (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms: (1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC-BY-SA) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal; (2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal; (3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website), as it can lead to productive exchanges, as well greater citation of published work (See The Effect of Open Access).
